Oct 14, 2014

Tips for Marketing, Social Media and Writing by @marcauthor + #WIN $25 Amazon Giftcard!

Tips for Marketing, Social Media and Writing

My experience of book marketing has been a learning curve. It is not enough merely to write a good book, with a great blurb, or an eye-catching cover, because the competition out there for readers has never been fiercer. The real secret to marketing and social media use is twofold – perseverance, and generosity.

Few books or writers succeed immediately. For me, it was my 8th published book, Aranya, which first climbed into the bestseller lists. Before then I had established a good track record of quality, engaging work, well-edited books, and stories which engaged readers in unique settings and cultures. I honed my writing craft. Alongside that, I worked on building a social media network of Facebook and Twitter friends, and it is those people really who through word of mouth contributed to the success of Aranya. Sure, I did marketing on newsletter sites and through Fiverr, but the results of those efforts tend to be short-lived.

There’s a balance to be kept between marketing and writing. Good marketing means an investment of time which you have to make, and it also means reading, reviewing and retweeting and reposting other peoples’ work – being generous with your time and efforts. These are my key ingredients to marketing success. Be social, be generous, and persevere!

Marc is a South African-born author who lives and works in Ethiopia with his wife and 4 children, 2 dogs, a rabbit, and a variable number of marabou storks that roost on the acacia trees out back. On a good night there are also hyenas patrolling the back fence.

When he's not writing about Africa Marc can be found travelling to remote locations. He thinks there's nothing better than standing on a mountaintop wondering what lies over the next horizon.

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Series: Shapshifter Dragons #1
Publication Date: June 12, 2013
Genre: Young Adult Fantasy

Chained to a rock and tossed off a cliff by her boyfriend, Aranya is executed for high treason against the Sylakian Empire. Falling a league into the deadly Cloudlands is not a fate she ever envisaged. But what if she did not die? What if she could spread her wings and fly?

Long ago, Dragons ruled the Island-World above the Cloudlands. But their Human slaves cast off the chains of Dragonish tyranny. Humans spread across the Islands in their flying Dragonships, colonising, building and warring. Now, the all-conquering Sylakians have defeated the last bastion of freedom–the Island-Kingdom of Immadia.

Evil has a new enemy. Aranya, Princess of Immadia. Dragon Shapeshifter.

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